The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. So A has the section about whiteboard pens at the top, but B puts the section about whiteboard pens toward the bottom, and they put the section about whiteboards themselves up at the top. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Based on a quiz that our co-founder Rand first published back in 2005, at the dawn of electronics and lighter-than-air travel, we now present to you the new and improved SEO Expert Quiz. Pete from Moz here. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. These videos not only attract a lot of attention from SEOs around the world, but also attract a significant number of links, embeds, and social shares; therefore increasing site traffic for Moz. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before. This week, we're talking about advanced on-page optimization. Firstly: Behavior > Site Content > All Pages > Paste in your URL. Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. If no information is returned, then you are a. It's not a high bar, a high barrier to entry to say you need good, unique content. Hit “Accept” to get a code to paste into the “Authenticate” box you see here. This week, Minimum Viable SEO. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketing. See moreHow to Create an SEO Forecast [Free Template Included] — Whiteboard Friday. This week we are going to chat about how to choose a domain name. This week I'm going to do something unusual. GPT, of course, stands for generative pre-trained transformers. Tom: Howdy, and welcome to another British Whiteboard Friday. In this week’s episode, MozCon 2022 speaker Crystal Carter talks you through the different optimizations that you can make for visual search, and the kinds of. Setup of important services and tracking. Here's the amazing thing, though — 51% of search results have at least one. C. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. So number one, try to favor repeatable content ideas. shares. 25% * 1,000 = 92. Click on the whiteboard image. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. htaccess to fix the non-to canonicalization issue: Click “View Settings”. In this week's Whiteboard Friday, Rand suggests how you can use these instant recommendations to leverage your brand, or. This one comes to us via submission from email. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more. Many SEOs think of keyword research as a very basic part of SEO, which can actually be a problem. I highly. 1. Visual Search Optimization — Whiteboard Friday. Techniques that once worked are now penalized. In order to complete the tracking, you’ll need to locate your site’s query parameter. The Mobile SEO Stack:. This week, we're going to talk about a topic that I've been seeing coming up in the SEO world for probably a good 6 to 12 months now. The topic of Artificial Intelligence (AI) and ChatGPT has dominated headlines over the past year. But you've got to have a base of links. Moz Local Raise your local SEO visibility with complete local SEO management. The mission of our lighting setup is threefold: 1. )It gets pretty fun I have to be honest. You've got a very limited space on the first page of the SERPs, and you need to be doing better than your competitors to be able to rank there. to-do lists , memo or any thing which you may forget. For reference, here's a still of this week's whiteboard. Option B, of course, being subdomains. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You're ranking number four. I'm Cooper Hollmaier. 3 Important Google Updates to Understand — Whiteboard Friday. Probably driving more traffic than YouTube, driving more traffic than Yahoo!, driving more traffic than Bing. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. Now, the reason you want to do the multiple tests is because you want to be assured, confident that it was what you changed that did it. Earlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool,. The simplest and fastest is probably the URL Inspection tool. e. Crawl the test site. Now you're trying to have me set up a Moz Analytics account. 10 Tactics to Improve Blog Readership. 1. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. The lessons Rand has learned from building and growing Moz are almost old enough to drive. This makes monitoring the page closely a very essential task. Okay, I get it. This follows on from my talk at MozCon which covered 35 ways to get links in around 35 minutes. You, Rand, you're a person who probably is interested in Whiteboard Friday, even though you haven't done that search before on this particular phone. We wrote the blog on SEO — literally. You can see Wikipedia doing this. When they're really done well, they can be effective ways of conveying a lot. ) Site speed is a very easy setup and only includes adding one line of code to track how long it takes your pages to load. You use that subdomain to segment the language and country targeting. 10 years ago. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Use your final remarketing ad to sweeten the pot and ask for the hard sell. Whiteboard lets team members collaborate in real time, wherever you are. Enjoy!-CJ_____. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Eiminate shadows Sounds easy enough, right? Whoa! Don’t get ahead of yourself, kid. In your website's internal search bar, type the word "seo" and click. Because, in 2018, links still do matter, still are an important part of SEO. This week we're going to chat personalization, talking about the elements that can influence personalization as well as some of the tactical things that web marketers and SEOs specifically can do to help make their sites and their content more personalized friendly. Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. Creating the Right Marketing Mix. Just add _gaq. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. com 6 Like. This is an ordinary SERP block, so it's probably about 180 pixels tall. So we say the search volume, so how many how many times something is being searched here at the top, multiplied by the click-through rate is how many clicks we expect to get. My name is Alisa Scharf. Hey, Moz fans. Also set up Google alerts for the name of that person. I want to thank the content team, first of all, for getting me set up with the equipment, but especially for their patience. 1. Moz: Marketing Analytics Software for SEO, Links, Social, and Brand • A Vibrant Online Marketing Community • Resources for Learning Inbound MarketingIn this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the time on page metric (and why you should rethink using time on page for reporting). Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Case Studies Explore how Moz drives ROI with a proven track record of success. There are those 10% of queries we can get some of our branded search queries through there. Moz 157,545 followers 5mo Report this post Are you using rank tracking to measure the success of your SEO efforts? 🕵️ While that works well for most types of SERPs, it's not as useful for. It’s like a foetal version of the beast it would grow to become. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure. Now this is particularly important because otherwise it can lead to doom. Howdy mozfans! This week's Whiteboard Friday features the return of Danny Dover, our lead SEO here at SEOmoz. In a new browser tab, open your website. wikipedia. Large Language Models have taken the world by storm in recent months. Or you can play it in the player. Discover the most popular features and get to know the dos and don'ts when creating local landing pages. This week Tom Critchlow from Distilled talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right, Alex, and. In your website's internal search bar, type the word "seo" and click. Typically, when SEOs think about on-page optimizations, they’re thinking about core places to include their target keywords within their content. Today, so glad that you can join us. Download now. Configure Enhanced Measurements. In today’s episode of Whiteboard Friday, Seer Interactive’s Larry Waddell discusses how you can translate the SEO work you do for your clients into how executives think of value — specifically, business value. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We talked about this in the past. You're going to want to do a crawl. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is that really tough experience that many, many SEOs go through where, essentially, you're putting a lot of effort into improving your rankings, improving your content, improving your keyword targeting,. Hi. To do SEO you really only need 3 things to get started: a website, your brain, and data. Important information architecture best practices. I'm doing the same thing. The Beginner's Guide to Content Marketing : If you’re brand new to. 🎯 Learn how in this new episode of Whiteboard Friday, with Alisa Scharf. g. Check out the first episode on ' How SEOs and Developers Can Work Better Together ' and the last episode on ' How SEOs and UX Designers Can Work Better Together '. Then, I'm going to get into the product. You use that subdomain to segment the language and country targeting. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It's really easy to do in Keyword Explorer at Moz. But still, we are lucky that not provided is only 90% of your Google search traffic. The Whiteboard setting for Teams meetings is a per-user setting. Optimize for the business goal without sacrificing one and two. We've included a nifty PDF download to guide you through the steps and help keep you and your team on track. Hey, everybody. Around the office we have looked at dozens of examples of companies that do video presenting or teaching, and then I realized that I watch a great example of high-quality online video every week: Whiteboard Fridays! They look and sound fantastic! Moz team, what are you willing to share re: the setup you use?Whiteboard Friday | Content Marketing. Create exit portals where users will drop off. 76. Click on it to open a high-resolution image in a new tab! Try Moz Pro free for 30 days! Video transcription. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Nonetheless, when you’re an SEO and visiting Seattle you should always make an attempt to visit the Moz offices. You can see Wikipedia doing this. Moz Local Raise your local SEO visibility with complete local SEO management. And even if you don't need local SEO, local link building strategies can still give you a different perspective and improve your work. When it's one-to-one, you get one link per guitar. For this example, we used a real estate website: Step 2: Click the items with errors: "Structured Data > hentry (markup: microformats. Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. 4 minute read We love Moz’s Whiteboard Friday, which features Rand Fishkin or someone from the Moz team presenting a short video that answers a specific question about content creation, SEO or. This is super important. Whiteboards are created in the OneDrive of the person who starts the whiteboard. There's a short answer with a big asterisk, and in today's. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. In today's Whiteboard Friday, the fabulous Britney Muller shares her best tips for doing effective on-page SEO in 2019. You build so you never search for another app to solve any problem. sell, and agencies and in-house teams come under more pressure to get more results, with limited budgets. You'll have to make it worth their while, though, and in today's Whiteboard Friday, Rand explains how to go about that. The Mozzers set up their equipment, and then it’s blastoff! They film their video in one or two takes, keeping it fun and conversational. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. What I've seen sometimes is oh, man, it could save me tons of time if I just use a wildcard and redirect all of these pages to the homepage or to the blog homepage or something like that. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. So let's get started here. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. This is your editable copy. py knows where the executable dir is, so for manual testing it points MOZ_GMP_PATH to $(BIN)/gmp-fake. The Authoritative Content Funnel — Whiteboard Friday. The Greatest Misconception in Content Marketing. 3 Important Google Updates to Understand — Whiteboard Friday. Rand mentioned internal linking a few months ago before Penguin even hit, back when we. The "You list things like X, I have or I am an X. g. Go to the bottom, where you’ll find “Site Search Settings”. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Switch on Google signals (be aware that it may impact privacy compliance (GDPR) depending on where you’re located, and it may also lead to thresholding. Number one: You have to be willing to invest more and for longer than in non-flywheel tactics. This week I want to get a little down in the gritty details. In my opinion, these concerns are largely unfounded. It's such an easy thing to do. Agencies, are you set up for ongoing Google Tag Manager success? Make your future self happier and more productive by setting up your GTM containers the right. I'm Dr. Whiteboard Friday. Paid results do strongly impact organic click-through rate, especially in certain queries. Ease the stress away by ensuring that your Moz Pro subscription is set up correctly with this 10-step. I am not an AV guy, so this has taken a little while longer than I had hoped. Moz was the first & remains the most trusted SEO company. Welcome to the latest edition of Whiteboard Friday. Large Language Models have taken the world by storm in recent months. org). 1. Happy Friday, Moz fans, and today's Whiteboard Friday is about measuring link building. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. You can see the "Resources" section on the left side menu. The first one is best of keyword. It doesn't affect your SEO, but the standard Magento one doesn't look great. They have en. Whiteboard will open a text-editor in a new tab. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This is the founder and CEO, Will Critchlow. Click on the whiteboard image above to open a high-resolution version in a new tab!. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. In this episode of Whiteboard Friday, Dana shows you why Audiences can be useful for reporting on other areas of your marketing efforts as well. 4. Hey, Moz fans, it's Dr. Click on the whiteboard image above to open a high resolution version in a new tab! Ensure a Flawless GA4 Setup and Ongoing Tracking Functionality. Step 5: Craft the hook, the hook that will make influential people and publications in this space likely to amplify, likely to link. Both sessions and users are collected slightly differently. Through there, you can use a tool like Moz Local or Yext for that. Welcome to another edition of Whiteboard Friday. It will convert to a full link with the text as your proper link text. I want to make sure I am doing all the right things in the right order, that I have got everything set up, and my website is not yet ranking. Whiteboard Friday. There have been a few articles that have come out recently on a number of big industry sites around whether SEOs should still be tracking their keyword rankings. Helping Google Navigate Your Site More Efficiently — Whiteboard Friday. Are you starting a new SEO testing program? 👩🏾🔬 Set yourself up for success with Emily's pro tips in this Whiteboard Friday episode! ️ #WhiteboardFriday…This was one of our most-watched Whiteboard Friday videos of 2021. Check out Google Maps if you're in local. Number two tip, extreme topical relevance. Kavi outlines a four-step process for building resource and content libraries. You know, give a percentage that you would assign if you were giving an overall assessment of the importance of this factor in Google's ranking algorithm. For emulating Googlebot (the links are the same whether you use Chrome or Canary): User-Agent Switcher. We've included some of our favorite episodes here, and find. So does Bing. Click on the whiteboard image above to open a high resolution version in a new tab! NOTE: In December 2022 Google updated E-A-T to include an additional E for Experience. SERP tracking and analytics for enterprise SEO experts. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Moz’s Content Creation Uses a Recognizable Image Concept. Using a Vibe Interactive Whiteboard for Effective Brainstorming. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In order to identify sources of links that are delivering link equity, I set the parameters above the list as follows: Link type - Follow, Links Status - Active. My name is Alisa Scharf. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. Since its humble beginnings in 2004, this is where SEO happens. Commonly in SEO, when we think about on-page optimizations, we're typically thinking about core places to include the keywords, such as the title, the H1, the URL within the content. In our first episode of 2022, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. Moz Local Raise your local SEO visibility with complete local SEO management. The most common SERP Features are: Rich Snippets which add a visual layer to an existing result (e. In fact, I think a natural link profile only has a small subset of its links coming with anchor text rich keywords. Let's examine how Google determines these results and what factors go into influencing them. Microsoft Whiteboard in Microsoft 365 is a free-form, digital new canvas where people, content, and ideas come together. 2. Moz Local Raise your local SEO visibility with complete local SEO management. Hit “Save Profile. This week, I (Scott) walk you through what to do if you find yourself the victim of copyright infringement. Move beyond campaigns. Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. 1. ) Set up or import conversions. Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday and put it into practice with a free worksheet. Someone's performed a search for air conditioners. Beyond performance metrics, research. Click on the whiteboard image above to open a high-resolution version in a new tab!2 days ago · Start by going to the Noteable app’s dashboard. Light the presenter 2. htaccess file by using mod_rewrite functionality. Welcome to our first Whiteboard Friday of the new year. From marketing flywheels versus growth hacks, to product launch timing, to knowing your audience intimately, Rand shares his best advice from a decade and a half of marketing Moz in today’s edition of Whiteboard Friday. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Understand what it is they're trying to accomplish. It's something that should be maximized. In here, you'll see the basic fallback settings that Magento has that you can use for SEO purposes. In this week's Whiteboard Friday, I am going to be walking through how to get started guest blogging. Know your audience. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. The next step is simple: go back, do an audit, identify your one-hit wonders, identify the depreciating ROI assets that you invested in before, identify the key messages that you wanna reiterate to your audience. Create data streams for websites or apps. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. Join and build community. So that should be the number one measure or standard of if your internal links are valuable and are working for you. Click on “Get Google Authorization Code. Rand mentioned internal linking a few months ago before Penguin even hit, back when we were. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. That's going to be the one that goes exactly matched in the title and the headline and the URL. Getting Started with Guest Posting. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. 4. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. I would just give them away to 50 people. In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. SEO Analytics. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every. The Basics of Local SEO. Yesterday, Google announced that they released a new update that impacts roughly 35 percent of searches and can better determine when to give you more up-to. Moz API Power your SEO with our index of over 44 trillion links. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. htaccess to fix the non-to canonicalization issue:Click “View Settings”. Click "Shared Library". Your mileage is obviously going to vary based on your industry and the website metrics that you have to start out with in actuality and your competitive landscape. With that in mind, hopefully you will effectively, and not too harmfully to your SEO, be able to use these pop-ups, overlays, interstitials, modals, and all other forms of elements that interfere with user experience. Hey, everybody, Dr. Rand goes over the boons and pitfalls of using hosted blog platforms in this week's Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. You can even use free tools on your computer, Save for Web, and compress properly. And so let's compare and contrast the two worlds. Whiteboard Friday. Raise your local SEO visibility with complete local SEO management. There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they're better. Thirty-five percent for position one gets us about 2,300 clicks a month or 27,000 clicks a year. runtests. New Releases Get the scoop on the latest and greatest from Moz. In today’s Whiteboard Friday, Paddy walks through a few tactics to get more from less. Click the button so that its setting is “On”. Moz Links API. 2. Editor’s note: Tom Capper is now an independent SEO. Whiteboards have come a long way in recent years. Keyword 2: Position 1 CTR 34. It could also be a sub-domain that uses a 301 Redirect to point to a page deep within a sub-folder to make it easier for your users to get there. Brand fatigue happens when there are too many messages, just too many raw messages on a medium. In today's Whiteboard Friday, Rand explains four steps we can take to be sure we're sending searchers in the right direction. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Start your free 30-day trial today!2. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You find resources that list Xs, and there's usually either an author or some process for submission, but you don't have to beg for links. We're getting ready for a new year, a new year of SEO strategies. New Releases Get the scoop on the latest and greatest from Moz. This week, Shawn talks you through the ways your site structure, your sitemaps, and Google Search Console work together to help Google crawl. Click on it to open a high resolution image in a new tab! Video transcription. Shorter is better. A well set-up FAQ page addresses multiple types of user intent and helps at various steps in a sales funnel. As of this filming, both tools still exist. The quiz contains 50 questions and takes. e. It can help someone in marketing understand really what they need to be promising in order to have expectations set correctly for the end of this process. I would urge you to design generally with the searcher in mind and if you can fit in the business goal, that is ideal. Now. 4. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Definitely bigger than any of the secondary search engines. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years. Yes, content creation is a lot of work. Don't make assumptions and let the data help you along the way. In bug 1037125 and bug 1040436, we created a fake GMP plugin and test infrastructure to use it. Surrounding text content. Set the groundwork Discover five actionable tips to improve your approach to SEO auditing for greater success in this Whiteboard Friday. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. Welcome to another edition of Whiteboard Friday. In an SEO context, "structured data" usually refers to implementing some type of markup on a webpage, in order to provide additional detail around the page. I'm Tom Capper, Senior Search Scientist at Moz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. Happy Friday. With recent shake-ups to the Google algorithm, Lily Ray joins us for this week’s episode to walk you through three of the most important types of. So last year, in December of 2022, Google had announced that they did a link. Welcome to Whiteboard Friday. Engagement rate is not reverse UA bounce rate. To connect your accounts, open up your site’s Google Analytics property and select the Admin gear button. Total SOV = 127. All kidding aside, the idea of searcher task accomplishment is a. wikipedia. In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about the untapped organic traffic opportunity that is Google Discover. Under this section, click on "Secrets. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription. Whiteboard Friday. Click on the whiteboard image. )Blog posts and those could have regular updates or be republished on a regular basis. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. In a previous Whiteboard Friday, I mentioned the three bosses of SEO, and one of the factors that I mentioned affecting SEO are the search intents behind each and every search. When people search for our brands, they're often looking for something. When Rand Fishkin, former Wizard of Moz and Grand Poobah of the digital world, asked if I was interested in filming the first ever data visualization / storytelling Whiteboard Friday, I casually said I’d have to check my schedule, and- um, no. This week we are going to chat about some of the big lessons learned for me personally building this company, building Moz over the last 16, 17 years.